When we launched the Season Pass it was $24.99. That number was honest for what shipped then: a custom draft board built from your league's real scoring rules, and not much else around it. The product is not that product anymore. The price is catching up — carefully.
This is not a "we re-priced for growth" post. It is an account of what the engine does now, why league-scoring rules are still the wedge, and why we are still nowhere near $129.
What you get at $39.99 that was not there at $24.99
The core is still the same: connect a league, read its scoring and roster rules, rebuild value over the replacement that league can actually get. That part has not gone soft. What has grown around it:
- Full custom boards for every round — not a teaser top-20, the whole board, for every league you connect.
- Weekly lineups ranked against your starter slots and your real scoring, not a generic "start these RBs" column.
- Trade verdicts that score both sides on your league's rules instead of a one-size ADP chart.
- Wire analysis that knows who is actually available in your free-agent pool.
- AI briefings grounded in the same board and the same rules — not a generic chat about "your league."
- Exports you can take into the draft room without rebuilding a spreadsheet weekend.
If you only ever wanted the board, you still get that. The rest is the same engine doing more jobs with the same inputs: your scoring, your roster shape, your replacement level.
The thing nobody else does
Most fantasy products either:
- sell content (staff writers, weekly start/sit, podcasts), or
- sell a tool that asks you to re-enter every scoring rule by hand for each league.
We do a third thing. We treat the league host as the source of truth. MFL, Sleeper, Fleaflicker, ESPN — when the settings are real, the board is real. Superflex slots, TE premium, IDP tackle weights, bonus scoring: the engine does not "support" them as checkboxes you might forget; it reads them.
That is the receipt we keep publishing. See how the value engine works for the pipeline, and the projection backtest for whether the ranks are worth trusting. If those pages go stale, the product claim goes stale with them.
Why it is still not $129
Category anchors for full fantasy subscriptions land around $79–$129 a year. We still sit at $39.99/year.
We are still not a content business. There is no podcast network, no staff of writers, no daily newsletter machine. You are not paying for someone else's opinion column. You are paying for an engine that reads your league's scoring rules and the products built on that engine — boards, lineups, trades, wire, AI.
That is a real product. It is also a deliberately different cost structure. Pricing it like a content subscription would be cosplay. Pricing it like a pure draft-weekend widget would be lying about what it does now.
So: $39.99, not $129. Still a large discount against the category. Still an annual Season Pass. Existing annual subscribers stay on the price they already bought — we are not migrating them.
What we are not claiming
We do not publish a user count, star rating, or testimonial, because we have not collected one worth quoting. Accuracy claims stop where the backtest stops. Yahoo connection is still next, not live. If a feature is not on the board after you connect a league, it is not shipped — this post is not a roadmap dressed as a changelog.
Try it before you pay
The free path is still the honest path: connect a league and see whether the custom board moves your draft. When it does, pricing is one page, one pass, refund terms in plain language. If the engine does not earn the seat in your draft room (and your week-to-week decisions), keep the free preview and leave.